Hockey fans are intense. Almost as intense as the players themselves.
So to sell season tickets, we expanded the team. Because a team is nothing without its fans.
NY TIMES AD
An ad to be placed in the NYT that looks like the front page of the paper.
A website that sells season tickets and houses exclusive online content.
30 FOR 30: UNDER THE PAINT
The Story of One Man's Road to Stardom.
After purchasing season tickets, fans will be treated like they true MVPs they are.
Fans will be given personalized trading cards to be used as their season passes.